International Column: Cultural Differences: Succeeding in a Global Economy
This article discusses how, by researching a countrys climate, culture, technical sophistication and by integrating appropriate social and cultural factors, you can build successful relationships with clients while working in different countries and also with those visiting from overseas.
Citation: ASHRAE Journal, vol. 54, no. 1, January 2012Product Code(s): D-AJ12JanICB
